Category:Marketing

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Welcome to AYSO’s Marketing Guide.  Please use these tools to provide useful information on how to best build awareness and engagement in your community.  Whether your Region is new or old, below are tips and techniques you can implement as well as a list of resources that are available.

EQUIPMENT/PURCHASING

PLAYGROUND UNIFORMS

AYSO PLAYGROUND EQUIPMENT & UNIFORMS

  • Uniforms: For your AYSO Playground uniforms, please contact Mark Botterill at mbotterill@momentecbrands.com
  • Soccer Balls - 12 Pcs Soccer Balls with Pump Official Size 3/4/5: Purchase here
  • Cones - 7 Inch Soccer Cones, 24 Pack: Purchase here
  • Goals - Portable Mini Soccer Goal: Purchase here
  • Parachute - Multicolored 6FT, 10FT, 20FT with Handles: Purchase here
  • Disc Cones - 20 Pcs 6 Inch Flat Cones Spot Markers: Purchase here
  • Hula Hoop - 12 Pcs Toy Color Hoop: Purchase here
  • Bean Bags - 12 or 24 Pcs, Nylon Bean Bags Toy Set Sack: Purchase here
  • Pinnies - Set of 12/24: Purchase here

AYSO CORE UNIFORMS & EQUIPMENT

AWARDS & PROMOTIONAL ITEMS

If you have any questions, please email: marketing@ayso.org

MARKETING QUICKLINKS

Marketing is an on-going process that helps you identify how you can have a better impact on your audience. As you continue to market, you’ll eventually hone in on what works for your Region. Furthermore, you’ll want to make sure that your Region consistently maintains a positive image to continually draw in participants by listening to feedback, delivering what your Region promises, providing excellent customer service, and remaining transparent. Remember, our mission to provide world-class soccer programs that enrich children’s lives and to HAVE FUN!

Download Authorized AYSO Logos

Download Authorized Photos

Volunteer Recruitment

Download AYSO Stationary Template

Download Photo Release Agreement Template

Sample Sports Connect Portal Website

Marketing Toolkit Site

SPONSORSHIP & FUNDRAISING

Need to engage your local businesses for sponsorship opportunities?  Have questions about best practices for fundraising?  The links below contain tool and best practices for working with your local sponsors.

Fundraising and Sponsorship – Best Practices

Local Sponsorship Deck- PowerPoint Template

Sponsor Application Form Template

Memorandum of Understanding Template

Donation/Fundraising Ask Letter Template

Donation Thank You Letter Template

STYLE GUIDES

Style guides ensure that no matter where in the country community members experience the AYSO brand, it is consistent and easily recognizable.  This consistency helps build brand recognition and loyalty.

AYSO Brand Style Guide

AYSO Core Style Guide

AYSO Playground Style Guide

AYSO United Style Guide

AYSO Adult Soccer Style Guide

Questions? Marketing@AYSO.org

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