Marketing

From AYSO Wiki

Welcome to AYSO’s Marketing Guide.  Please use these tools to provide useful information on how to best build awareness and engagement in your community.  Whether your Region is new or old, below are tips and techniques you can implement as well as a list of resources that are available.

PROGRAM UNIFORMS, EQUIPMENT, PURCHASING

PLAYGROUND UNIFORMS

AYSO PLAYGROUND: Uniforms & Equipment

  • Uniforms: For your AYSO Playground uniforms, please contact Mark Botterill at mbotterill@momentecbrands.com
  • Soccer Balls - 12 Pcs Soccer Balls with Pump Official Size 3/4/5: Purchase here
  • Cones - 7 Inch Soccer Cones, 24 Pack: Purchase here
  • Goals - Portable Mini Soccer Goal: Purchase here
  • Parachute - Multicolored 6FT, 10FT, 20FT with Handles: Purchase here
  • Disc Cones - 20 Pcs 6 Inch Flat Cones Spot Markers: Purchase here
  • Hula Hoop - 12 Pcs Toy Color Hoop: Purchase here
  • Bean Bags - 12 or 24 Pcs, Nylon Bean Bags Toy Set Sack: Purchase here
  • Pinnies - Set of 12/24: Purchase here
Purchase Referee Badges - Sport Pins: https://sportpins.com/shopayso/

AYSO CORE: Uniforms & Equipment

Explore AYSO Storefronts provided by our National Sponsors, Partners, and Preferred Service Providers
Uniforms, Training Equipment, and Field Equipment:
Awards, Badges, Coins, Pins:
Referee Uniforms, Gear, and Badges:
Marketing, Promotional Items, and Branding:


Email Marketing@AYSO.org with any questions!

MARKETING QUICKLINKS

Marketing is an on-going process that helps you identify how you can have a better impact on your audience. As you continue to market, you’ll eventually hone in on what works for your Region. Furthermore, you’ll want to make sure that your Region consistently maintains a positive image to continually draw in participants by listening to feedback, delivering what your Region promises, providing excellent customer service, and remaining transparent. Remember, our mission to provide world-class soccer programs that enrich children’s lives and to HAVE FUN!

Download Authorized AYSO Logos

Download Authorized Photos

Volunteer Recruitment

Download AYSO Stationary Template

Download Photo Release Agreement Template

Sample Sports Connect Portal Website

Marketing Toolkit Site

SPONSORSHIP & FUNDRAISING

Need to engage your local businesses for sponsorship opportunities?  Have questions about best practices for fundraising?  The links below contain tool and best practices for working with your local sponsors.

Fundraising and Sponsorship – Best Practices

Local Sponsorship Deck- PowerPoint Template

Sponsor Application Form Template

Memorandum of Understanding Template

Donation/Fundraising Ask Letter Template

Donation Thank You Letter Template

STYLE GUIDES

Style guides ensure that no matter where in the country community members experience the AYSO brand, it is consistent and easily recognizable.  This consistency helps build brand recognition and loyalty.

AYSO Brand Style Guide

AYSO Core Style Guide

AYSO Playground Style Guide

AYSO United Style Guide

AYSO Adult Soccer Style Guide

Questions? Marketing@AYSO.org

Marketing FAQ's

Who needs to be certified?

Every coach and assistant coach. If there are multiple assistants then all must be certified in order to work with the players during practice. Certification means having passed the appropriate class for the age division , Safe Haven, and Concussion Awareness training.

I don't know anything about soccer. Can I still help coach?

Yes! AYSO provides training and materials. Being a coach involves skills you probably already have in addition to specific soccer knowledge. If you are uncertain, try being an assistant coach. Your Region's Coach Administrator will be happy to try to match you up with somebody with a little more experience.

What is the time commitment of being an AYSO coach? Assistant coach?

Generally, coaches run at least one training session and one game per week for their team. Your Region’s Commissioner or Coach Administrator can guide you on the routine for your Region.

FAQ Question

FAQ Answer

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