Marketing
| Marketing Clipboard |
|---|
| Requirement to Register |
| Membership Year |
| National Player Fee |
| Volunteer Membership Fee |
| Age Determination & Divisions |
| Waitlist Management |
| Open Registration |
Welcome to AYSO’s Marketing Guide. Please use these tools to provide useful information on how to best build awareness and engagement in your community. Whether your Region is new or old, below are tips and techniques you can implement as well as a list of resources that are available.
PROGRAM UNIFORMS, EQUIPMENT, PURCHASING
AYSO PLAYGROUND: Uniforms & Equipment
- Uniforms: For your AYSO Playground uniforms, please contact Mark Botterill at mbotterill@momentecbrands.com
- Soccer Balls - 12 Pcs Soccer Balls with Pump Official Size 3/4/5: Purchase here
- Cones - 7 Inch Soccer Cones, 24 Pack: Purchase here
- Goals - Portable Mini Soccer Goal: Purchase here
- Parachute - Multicolored 6FT, 10FT, 20FT with Handles: Purchase here
- Disc Cones - 20 Pcs 6 Inch Flat Cones Spot Markers: Purchase here
- Hula Hoop - 12 Pcs Toy Color Hoop: Purchase here
- Bean Bags - 12 or 24 Pcs, Nylon Bean Bags Toy Set Sack: Purchase here
- Pinnies - Set of 12/24: Purchase here
AYSO CORE: Uniforms & Equipment
Explore AYSO Storefronts provided by our National Sponsors, Partners, and Preferred Service Providers
Uniforms, Training Equipment, and Field Equipment:
- Official Uniform Partner of AYSO - Augusta Sportswear
- Uniforms and Training Equipment - Soccer.com
- Field Marking Equipment, Coach Gear - Sator Soccer
- Official Goal Provider of AYSO - Sator Soccer
Awards, Badges, Coins, Pins:
- Official Award Sponsor of AYSO - Wilson Trophy Company
- Official Pin, Medal, Badge, & Coin Supplier - Sports Pins Inc
Referee Uniforms, Gear, and Badges:
- Referee Uniforms and Gear - Score Sports
- Referee Badges - Sports Pins Inc
Marketing, Promotional Items, and Branding:
- Official Branding Partner of AYSO - The Promotions Dept.
Email Marketing@AYSO.org with any questions!
MARKETING QUICKLINKS
Marketing is an on-going process that helps you identify how you can have a better impact on your audience. As you continue to market, you’ll eventually hone in on what works for your Region. Furthermore, you’ll want to make sure that your Region consistently maintains a positive image to continually draw in participants by listening to feedback, delivering what your Region promises, providing excellent customer service, and remaining transparent. Remember, our mission to provide world-class soccer programs that enrich children’s lives and to HAVE FUN!
Download Authorized AYSO Logos
Download AYSO Stationary Template
Download Photo Release Agreement Template
Sample Sports Connect Portal Website
SPONSORSHIP & FUNDRAISING
Need to engage your local businesses for sponsorship opportunities? Have questions about best practices for fundraising? The links below contain tool and best practices for working with your local sponsors.
Fundraising and Sponsorship – Best Practices
Local Sponsorship Deck- PowerPoint Template
Sponsor Application Form Template
Memorandum of Understanding Template
Donation/Fundraising Ask Letter Template
Donation Thank You Letter Template
STYLE GUIDES
Style guides ensure that no matter where in the country community members experience the AYSO brand, it is consistent and easily recognizable. This consistency helps build brand recognition and loyalty.
Questions? Marketing@AYSO.org
Marketing FAQ's
Who needs to be certified?
Every coach and assistant coach. If there are multiple assistants then all must be certified in order to work with the players during practice. Certification means having passed the appropriate class for the age division , Safe Haven, and Concussion Awareness training.
I don't know anything about soccer. Can I still help coach?
Yes! AYSO provides training and materials. Being a coach involves skills you probably already have in addition to specific soccer knowledge. If you are uncertain, try being an assistant coach. Your Region's Coach Administrator will be happy to try to match you up with somebody with a little more experience.
What is the time commitment of being an AYSO coach? Assistant coach?
Generally, coaches run at least one training session and one game per week for their team. Your Region’s Commissioner or Coach Administrator can guide you on the routine for your Region.
FAQ Question
FAQ Answer
Pages in category "Marketing"
The following 12 pages are in this category, out of 12 total.

