Fall Registration Marketing Checklist 2026

From AYSO Wiki

This page is designed to help AYSO Regions successfully promote fall registration. From social media and website updates to flyers, SEO, and community outreach, these tools are meant to make marketing easier, more consistent, and more impactful.

Whether you’re looking to reach returning families or attract new players, this guide provides ready-to-use ideas, templates, and resources to help you clearly answer the most important question for parents: “How do I sign up?”

Use this page as a checklist and toolkit to build awareness, drive registrations, and set your Region up for a strong and successful fall season.

Join Region Marketing BAND Channel for resources, updates, and Region marketing guidance.

🎥 Fall 2026 Promotion: This is AYSO (Video)

The “This is AYSO” video is an effective tool for fall registration because it quickly shows what makes AYSO special—fun, community, and a positive experience for every player. It helps families see the experience, building trust and excitement.

This is AYSO video: https://www.youtube.com/watch?v=o2gsDbbNdgE

How to use it:

Social Media

Tag AYSO on Social Media

Make sure to always tag AYSO in your posts to help with reach and highlighting your Region and community.

Instagram: https://www.instagram.com/ayso_soccer/ Facebook: https://www.facebook.com/AYSOsoccer/

📌 Pinned Posts (Instagram)

Display a fall registration announcement on your Region Instagram profile: https://band.us/band/94703244/post/95

  • First thing families see when visiting your profile
  • Answers the main question: “Is registration open?”
  • Keeps your most important link and info visible

📱 Update Your Social Media Bios + Add a Registration Link (Instagram & Facebook)

Update your bio to say: “Fall Registration OPEN | Ages X–X ⚽️👇” and link directly to your registration page.

How to update your bio:

  1. Open the Instagram app
  2. Go to your profile (bottom right)
  3. Tap Edit Profile
  4. In the Bio section, add a short message like: “Fall Registration OPEN | Ages X–X ⚽️👇”
  5. Tap Done

How to add your registration link:

  1. In Edit Profile, find the Links section
  2. Tap Add External Link
  3. Paste your registration URL
  4. Add a title like “Register for Fall Soccer”
  5. Save

⚽️ Fall Registration Marketing Kit

Use the AYSO-provided graphics, captions, and videos for consistent branding. Schedule posts leading up to deadlines to keep momentum. AYSO Six Philosophies social media graphics are a great way to reinforce what makes AYSO unique.

Fall registration marketing kit: https://ayso.io/AprilMarketingKit

May Marketing kit: https://ayso.io/MayMarketingKit2026

📱 Instagram FAQ Highlight Folder

Answer common parent questions directly on your profile: https://band.us/band/94703244/post/96

🎥 Fall Reel (Spring Player Trend)

Use your current spring players to create a fun, authentic reel that builds excitement for fall registration. This trend works because it shows real kids in your region—making it relatable and trustworthy for families.

Fall reel idea: https://band.us/band/94703244/post/78

📃 Follow Us Flyer

Follow Us Flyer with QR Code: https://ayso.io/Socialflyertemplate

- On Saturday game days, during halftime, walk around asking parents to follow. Most families are on their phones anyways waiting for second half to begin :) I did this at the Section 2 Games and had a lot of success!

- Share during volunteer and parents meetings.

Search Engine Optimization

📍 Post on Your Google Business Profile for Fall Registration

Posting about fall registration on your Google Business Profile helps families find your program right when they’re searching for youth soccer in your area.

Google Business Profile post templates available on SOCi: https://ayso.io/SOCibandGBP

Why it matters:

  • Shows up in local searches: When parents search “soccer near me,” your registration post can appear alongside your listing
  • Builds trust quickly: Photos, updates, and active posts signal that your Region is organized and current
  • Drives direct action: You can add a registration link so families can sign up immediately
  • Reaches new families: Not just current players—this captures people who may not follow your social media

What to post:

  • “Fall Registration is OPEN! Ages X–X ⚽️ Register today!”
  • Add photos or your fall flyer
  • Include a clear link to your registration page

Tip: Update your post regularly (e.g., “Spots filling fast!” or “Last chance to register!”) to stay visible in search results.

Website

🌐 Fall Registration Website Page Template

Fall Registration Template Page: https://www.ayso9697.org/Default.aspx?tabid=972368

How to use it:

  • Copy the template page into your website: https://ayso.io/SSCcopypastevideo
  • Customize key details (Region name, dates, season details, contact info)
  • Add your registration listing

Tip: This page should answer 3 questions quickly: What is it? Who is it for? How do I register?

🖥️ Rotator Banners

Follow Region Social Channels Default Theme: https://ayso.io/SMcanvabannerssc

Promote Volunteer Training/Registration

Fall Registration Open

More rotator banners and templates available:

📢 Announcement Feature (Fall Registration)

Keep it short, clear, and action-driven so families immediately know what to do.

  • Link directly to your registration page
  • Set the banner to run from launch through your first key deadline
  • Update messaging later to “Spots filling fast!” or “Last chance to register!”

Fall Registration is NOW OPEN! Ages X–X

⚽️ Register today to secure your spot!

🔗 Social Links

Add social links in settings menu on Sports Connect. Make sure to only copy second half of URL (after instagram.com/)

💼 Sponsorships & Fundraising

Now is a great time to prepare and develop sponsorship and fundraising initiatives for the fall season. Planning early allows your region to secure local partners, set clear goals, and build stronger community support before registration begins.

What to focus on now:

  • Identify and reach out to local businesses for sponsorship opportunities
  • Create simple sponsorship packages (team sponsor, banner sponsor, etc.)
  • Plan fall fundraising events (kick-off day, tournaments, restaurant nights)
  • Align messaging with registration—“Support local youth soccer this fall!”

Starting early helps maximize participation, funding, and visibility for your fall program.

Region Sponsorships

Tools, resources, and guidelines for Region Sponsorships

Region Fundraising

Tools, resources, and guidelines for Region Fundraising

📝 Fall Registration Flyer

Canva fall registration flyer template for both print and digital use: https://ayso.io/FallCanvaTemplateJan2026

🖨️ Version 1: Print Flyer (with QR Code)

Print-friendly version to distribute at schools, events, and local businesses.

Where to use:

  • Schools, community centers, libraries
  • Local businesses & sponsors
  • Game days and spring season events

📲 Version 2: Digital Flyer (SMS, Peachjar)

Canva Templates & Onboarding: https://wiki.ayso.org/wiki/Canva

Systems

🌐 Vanity Domain Support (AYSO-Managed)

AYSO Regions can take advantage of AYSO-managed vanity domains, where the national office will handle both the cost and ongoing management of your website URL.

What this means:

  • AYSO can pay for and manage your custom domain (e.g., aysoXXX.org or YourCityAYSO.org)
  • Domains are set to auto-renew, preventing expiration or loss of access
  • Management is centralized (no reliance on personal emails or credit cards)

If you already have a domain:

How to get started:

Why this matters:

  • Creates a more professional, easy-to-remember website
  • Ensures long-term continuity as volunteers change
  • Reduces risk of losing your domain due to expired payments

Tip: Use a simple, consistent format like AYSO[Region#].org or CityNameAYSO.org for easy recognition.

📧 Google Workspace Emails for Your Region

AYSO Regions can create a Google Workspace email account (like info@YourRegion.org) to provide a professional and consistent point of contact.

Fall Registration Tip: Promote your info@ email on your website, social media, and flyers so families always have a clear place to reach out.

Get started: Google Workspace for AYSO Regions

What it is:

  • Official ayso email domains for board members (Rc@ayso123.org, treasurer@ayso123.org,..)
  • Access to Google's Suite of Tools (Docs, Drive, Gmail, Calendar, Meet)
  • Group Inboxes: Accessible by multiple board members as needed (ex. info@ayso123.org)
  • Owned by the Region and AYSO—not tied to a personal email account

Why it’s important:

  • Keeps communication professional and consistent
  • Ensures continuity when volunteers change roles
  • Makes it easier for families to know who to contact
Email Marketing@ayso.org for questions or training!
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