Region Sponsorships

Benefits of Sponsorship:​ Sponsors benefit from a tax deduction/write-off for the value of sponsorships to non-profit events/organizations.

Brand Awareness:​ Creating awareness for their products and services is one reason why local companies participate in sponsorship. Placement on a Region’s social media, field signs, website, uniforms and emails to members are all valuable for creating sponsor/brand awareness.

Regional Sponsors:​ Regional businesses showing community support to youth sports, your members, and their kids in AYSO, is a powerful way to signal they are a “good neighbor” company.

Getting Started with Region Sponsorships

Identifying Potential Sponsors

• Target Relevant Businesses: Local restaurants, Pediatricians/dentists, Auto shops. Real estate agents, Insurance agents, Credit unions/banks

• Are there types of Sponsors that are not allowed? Yes. Types of businesses and organizations that should be avoided: Drugs, Alcohol and Tobacco (includes cannabis), Gun Shops, anything associated with firearms, Political Organizations, Adult Entertainment, Gambling, Bars/Winery

Guidelines & Regulations for Sponsorships

• Exclusivity:​ Review any requests for “exclusive” designations with AYSO Marketing. Since we are all part of one brand, these decisions can have unintended consequences..
• Off Limits: ​Any sponsorship in categories that could be in contrast with AYSO’s Vision, Mission or Philosophies such as political groups/positions, firearms, anything that could be of harm to children or not child-friendly, alcohol, drugs, etc.
• Revenue Limit:​ Regions have the ability to secure a sponsor program up to $1,500.  Above that amount, please consult with AYSO Marketing and consult with your Area Director.
• Your Region Only:​ Any sponsorship that is developed for your Region is for your Region only - cannot commit to any other Region, nor AYSO as an organization.
• Consult with your Section or Area Director for questions or clarifications

Resources, Tools, and Best Practices

Optimize your Online Presence: Google Search Results, Google Business Profile, Best Practices

• Sponsors and donors are attracted to visibility, engagement, and professionalism. By treating your Google Business Profile as a mini-marketing hub, your AYSO region can increase sponsorship interest, drive community involvement, and boost fundraising results—all for free.