Local Marketing & Communications - Revision history

Hannahsmith: /* 2025 Region Checklist - Optimization & Tools */

2026-04-14T16:43:03Z

2025 Region Checklist - Optimization & Tools

← Older revision		Revision as of 09:43, 14 April 2026
Line 26:		Line 26:
	*** Best Practices and Organization		*** Best Practices and Organization
	* '''[[SOCi]]- Online Presence, Social Media, and Reputation Manager Tool: [[SOCi\|Onboard Today!]]'''		* '''[[SOCi]]- Online Presence, Social Media, and Reputation Manager Tool: [[SOCi\|Onboard Today!]]'''
			** [https://band.us/@aysosoci Join the SOCi BAND Channel for Onboarding, Resources, and Training]
	** SOCi is a premium local marketing service with a centralized dashboard for search visibility, social media, and reputation management.
	** [https://drive.google.com/file/d/1yOpXYEbDvDiB2bL-p1qs2Zlw0KIIwb3c/view?usp=sharing SOCi Onboarding Guidebook]: outlines the information needed to onboard (~10 minute process) and instructions for the social channel connection process once you receive SOCi platform credentials.
	** [https://drive.google.com/file/d/17dnfNWJUbiCVFY2SnH6mP5elSV9T2BlO/view?usp=sharing SOCi Feature Guidebook]: Once you have completed the onboarding form, review the SOCi features and how they can be used by AYSO Regions
	*** Social media engagement management tool and SOCi mobile app
	*** Social media content from the AYSO office for use through SOCi
	*** Local competitor analysis tool
	*** Google Business Profile (GBP) optimization tool
	* [[Canva\|'''Canva: User-friendly Graphic Design Tool''']]		* [[Canva\|'''Canva: User-friendly Graphic Design Tool''']]
	** Canva is a great tool for creating flyers and other print designs, graphics for your Region website, and social media content.		** Canva is a great tool for creating flyers and other print designs, graphics for your Region website, and social media content.
	** The resources I create are offered to Regions as Canva templates. These templates are available via the [[~~Local Marketing & Communications~~\|~~Local Marketing~~ ~~Wiki~~ page]].		** The resources I create are offered to Regions as Canva templates. These templates are available via the [[Canva\|Canva wiki page]]
	*** Volunteer Recruitment Flyer and Season Registration Flyer,		*** Volunteer Recruitment Flyer and Season Registration Flyer,
	*** Local Sponsorship and Partnership Guidelines and Templates,		*** Local Sponsorship and Partnership Guidelines and Templates,
	*** Stack Sports Website Banners and Content,		*** Stack Sports Website Banners and Content,
	*** And more!		*** And more!

			=== <u>Region Sponsorships</u> ===
			[[Region Sponsorships\|Click here to review tools, resources, and guidelines for Region Sponsorships]]

			=== <u>Region Fundraising</u> ===
			[[Region Fundraising\|Click here to review tools, resources, and guidelines for Region Fundraising]]

	=== '''<u>Marketing Coordinator Role in Sports Connect Association Platform</u>''' ===		=== '''<u>Marketing Coordinator Role in Sports Connect Association Platform</u>''' ===
Line 57:		Line 57:
	===== Stack Sports Website Templates =====		===== Stack Sports Website Templates =====
	[[Region Sports Connect Website\|Region Sports Connect Website Tools, Resources, Templates, and Best Practices Page]]		[[Region Sports Connect Website\|Region Sports Connect Website Tools, Resources, Templates, and Best Practices Page]]
	* Learn about our programs: https://ayso.bluesombrero.com/Default.aspx?tabid=973432
	* U6-U19 program descriptions: https://ayso.bluesombrero.com/Default.aspx?tabid=972398
	* Why volunteer: https://ayso.bluesombrero.com/Default.aspx?tabid=974221
	* About AYSO: https://ayso.bluesombrero.com/Default.aspx?tabid=889462

	===== Content Creation & Stock Images =====		===== Content Creation & Stock Images =====

Hannahsmith: /* 2025 Region Checklist - Optimization & Tools */

2026-04-14T16:39:45Z

2025 Region Checklist - Optimization & Tools

← Older revision		Revision as of 09:39, 14 April 2026
Line 52:		Line 52:
	=== '''<u>Marketing and Communications Resources and Platforms</u>''' ===		=== '''<u>Marketing and Communications Resources and Platforms</u>''' ===

	===== Canva Templates =====		===== Canva Pro for Nonprofits & Region Templates =====
			[[Canva\|Click here to onboard with Canva and view Region Canva templates]]

	* Post-Registration Parent Packet: https://ayso.io/ParentPacketTemplate
	* Sponsorships & Local Partnerships: https://ayso.io/RegionSponsorshipGuidelines2025
	* Registration Discount/Coupon Post-cards: https://ayso.io/PostcardRegionTemplateCouponCode
	** [https://wiki.ayso.org/wiki/Stack_Sports_Payment_Coupons Stack Sports Payment Coupons Instructions]
	* Stack Sports Region Website Banners: [[Region SSC Banners]]
	* Volunteer Recruitment Flyer: https://ayso.io/VolunteerRecruitmentFlyerTemplate2025
	* Registration Flyer: https://ayso.io/RegistrationFlyerTemplate
	* Yard Sign Soccer Registration: https://ayso.io/RegionYardSign2025

	===== Stack Sports Website Templates =====		===== Stack Sports Website Templates =====

ayso>Hannahsmith: /* 2025 Region Checklist - Optimization & Tools */

2025-12-19T23:40:57Z

2025 Region Checklist - Optimization & Tools

New page

Welcome to the Local Marketing & Communications Support page. This Wiki page is intended to help Regions direct and maximize their marketing efforts.

Email Hannahsmith@ayso.org for Region Marketing Support or schedule a meeting https://calendly.com/hannahsmith-ayso/30min!

==== [https://drive.google.com/drive/folders/1uBb3VFRLQal9X4oV4xxAtHAvIJy4J9zq?usp=sharing NAGM Region Tools and Resources] ====

==== 2025 Region Checklist - Optimization & Tools ====

===== '''The tools and resources recommended for AYSO Regions can help implement best practices and strengthen the foundation of your Region’s operations.''' =====
*'''Vanity URL for your Sports Connect Region Website'''
** As a new Region your Sports Connect website is given a default URL— ayso.bluesombrero.com. The next step is to submit a request for a custom domain name with the AYSO Support Team; this service is free to Regions and the URL will be managed by the national office.
** Email support@ayso.org requesting a custom domain name (ex. aysocityname.org or ayso8030.org).

* '''Google Workspace: [[Google Workspace|Onboard Today!]]'''
** Access to Google's Suite of Tools (Docs, Drive, Calendar, Gmail)
** Receive an official RC@aysoXXX.org email account, as well as accounts for your other board positions (ex. treasurer@aysoXXX.org). This will allow for smooth future volunteer position transitions.

* '''[[Google Business|Google Business Profile]]'''
** Promote your Sports Connect Website on Google Search Results and Google Maps by informing Google about your Region’s service location
* '''[[Region Sports Connect Website|Sports Connect Website Training and Optimization]]'''
** Think of your Region’s website as a storefront to your local programs. A Region website is a key asset to recruiting families and volunteers, building trust, increasing retention, and ultimately establishing your Region as a credible youth soccer program in your local community.
** Within the Region Marketing Playbook there are designated chapters to system training, and populating and maintaining your Region website.
*** Platform and settings training
*** Content and Page Templates
*** Best Practices and Organization
* '''[[SOCi]]- Online Presence, Social Media, and Reputation Manager Tool: [[SOCi|Onboard Today!]]'''
** SOCi is a premium local marketing service with a centralized dashboard for search visibility, social media, and reputation management.
** [https://drive.google.com/file/d/1yOpXYEbDvDiB2bL-p1qs2Zlw0KIIwb3c/view?usp=sharing SOCi Onboarding Guidebook]: outlines the information needed to onboard (~10 minute process) and instructions for the social channel connection process once you receive SOCi platform credentials.
** [https://drive.google.com/file/d/17dnfNWJUbiCVFY2SnH6mP5elSV9T2BlO/view?usp=sharing SOCi Feature Guidebook]: Once you have completed the onboarding form, review the SOCi features and how they can be used by AYSO Regions
*** Social media engagement management tool and SOCi mobile app
*** Social media content from the AYSO office for use through SOCi
*** Local competitor analysis tool
*** Google Business Profile (GBP) optimization tool
* [[Canva|'''Canva: User-friendly Graphic Design Tool''']]
** Canva is a great tool for creating flyers and other print designs, graphics for your Region website, and social media content.
** The resources I create are offered to Regions as Canva templates. These templates are available via the [[Local Marketing & Communications|Local Marketing Wiki page]].
*** Volunteer Recruitment Flyer and Season Registration Flyer,
*** Local Sponsorship and Partnership Guidelines and Templates,
*** Stack Sports Website Banners and Content,
*** And more!

=== '''Marketing Coordinator Role in Sports Connect Association Platform''' ===
Within the Sports Connect Association Platform there is now a position dedicated to Marketing and Communications efforts. This will allow for streamlined communication, as the AYSO office has a team available for Region marketing support!

Please follow the instructions through the link below on how to assign the “Marketing Coordinator” role.

Recommended level of access: Region Board Member.

[[Creating your AYSO Board in Association Platform and Granting Security Level Access|Wiki Link: Creating your AYSO Board in Association Platform and Granting Security Level Access]]

=== '''Marketing and Communications Resources and Platforms''' ===

===== Canva Templates =====

* Post-Registration Parent Packet: https://ayso.io/ParentPacketTemplate
* Sponsorships & Local Partnerships: https://ayso.io/RegionSponsorshipGuidelines2025
* Registration Discount/Coupon Post-cards: https://ayso.io/PostcardRegionTemplateCouponCode
** [https://wiki.ayso.org/wiki/Stack_Sports_Payment_Coupons Stack Sports Payment Coupons Instructions]
* Stack Sports Region Website Banners: [[Region SSC Banners]]
* Volunteer Recruitment Flyer: https://ayso.io/VolunteerRecruitmentFlyerTemplate2025
* Registration Flyer: https://ayso.io/RegistrationFlyerTemplate
* Yard Sign Soccer Registration: https://ayso.io/RegionYardSign2025

===== Stack Sports Website Templates =====
[[Region Sports Connect Website|Region Sports Connect Website Tools, Resources, Templates, and Best Practices Page]]
* Learn about our programs: https://ayso.bluesombrero.com/Default.aspx?tabid=973432
* U6-U19 program descriptions: https://ayso.bluesombrero.com/Default.aspx?tabid=972398
* Why volunteer: https://ayso.bluesombrero.com/Default.aspx?tabid=974221
* About AYSO: https://ayso.bluesombrero.com/Default.aspx?tabid=889462

===== Content Creation & Stock Images =====

*[[Canva|Canva for Nonprofits]] - A graphic design platform that provides tools for creating social media graphics, presentations, promotional merchandise and websites.
* [https://photos.ayso.org/ Photos.ayso.org] - AYSO photos (email support@ayso.org for the album password). 
===== Internal Communications - Coaches, Admin =====

* Stack Sports - StackSports has several communication tools for mass communication and internal messaging.
* [[MOJO]] - Youth sports technology and media platform that team management tools and multimedia sharing to coaches, athletes and families.
* [[AYSO BAND|BAND]] - A group communication platform.

===== External Communications - Parents, Guardians, Leads =====

* [https://www.youtube.com/watch?v=hCyUPrbALIM&list=PLJmhcN9asXo5F1RyGNAGV_78ALvfB4oJR&index=21 Stack Sports] - Youth sports technology and media platform that team management tools and multimedia sharing to coaches, athletes and families.
** [[HTML Email Template Generator|Email Template Generator Tutorial]] - Create custom email templates to load into SSC to edit and save for future use!
* [[MOJO]] - Youth sports technology and media platform that team management tools and multimedia sharing to coaches, athletes and families.
* [[Google Business|Google Business Profile]] - Use Google's posting feature to inform, attract new leads, and share events and registration announcements.

===== Website & Online Presence =====

* [[Region Website Clean URLs|Stack Sports]] - Approved registration platform for Regions.
* inLeague - Approved registration platform for Regions.
* [[Google Business]] - A free online tool that allows you to create more exposure for your business profile and website on places like Google Search and Maps.
* [[SOCi]] - SOCi is a centralized dashboard for search visibility, social media, and reputation management.
__FORCETOC__
[[Category:Marketing]]